Political advertising is currently free to make wild an unsubstantiated claims. Unlike consumer advertising, campaign material in the UK isn’t regulated. There’ nowhere to complain to if you come across a dishonest political ad. In the wake of the Cambridge Analytica crisis and Boris’ infamous NHS bus claims, it’s clear that reform is needed.

The Coalition For Reform In Political Advertising has been formed to tackle this problem. ‘It’s time to separate the real from the make believe’ campaign juxtaposes the expected language of political campaigning, with the flighty, twee language often found in fairytales.

Using key political figures has helped us to generate publicity and ensure our message reaches as wide an audience as possible.

I worked on this project with Matt Fenn at AnalogFolk.

Stop lies in political advertising
DOOH Campaign


jose93gonzalez@gmail.com